6 Ways To Get The Private Practice Clients You Want
If you’re trying to work with a specific type of clientele, there are some interesting digital strategies you can employ to funnel them into your private practice. In this post, I’ll walk you through some free and paid, targeted client acquisition strategies you can do yourself or outsource to an agency. For example, in my mother’s practice, […]
Continue readingShould You Hire A Digital Marketing Agency?
In this post, I examine (1) whether you should hire a digital agency and outsource your private practice marketing. (2) What questions you should ask them to ensure they’re using modern practices that get you cost-effective results. (3) And I try to demystify their service offerings. What does it mean, for example, when they say “SEO Services”? If […]
Continue readingIs GoodTherapy Worth It? [2018 Review]
If you’re unfamiliar with GoodTherapy, it’s one of the top two therapist directories on the internet, according to my analysis. The other is PsychologyToday. It was launched in 2007 by Noah Rubinstein, a licensed marriage and family therapist. According to their About page, GoodTherapy.org receives “more than 1.5 million therapist searches each month and reaches, through a […]
Continue readingHow To Create SEO Content For Passive Client Acquisition
In this post, I discuss how to create or outsource content creation for your private practice using iWriter and get clients on autopilot. If you’re trying to ‘do SEO”, as the expression goes, the cost of entry is content.To get free, organic traffic (and leads) to your website from search engines like Google and Bing, your best […]
Continue readingSuper Simple AdWords Setup
In this post, I’m going to walk you through a super simple AdWords setup. Whether you’re a psychotherapist, psychologist or psychiatrist, I’ll supply the keywords and AdWords settings so that you don’t waste money and only attract quality searchers. If you would like to request an AdWords setup for a different healing profession, just contact me. Why This […]
Continue readingGood Therapy VS Psychology Today – Battle Of The Paid Directories
I’m going to take a look at 2 of the most well-known paid directories for mental health professionals, Psychology Today and GoodTherapy. When it comes to paid directories, there is a great deal of skepticism regarding their value. From my perspective, it’s always worth experimenting with different acquisition channels to see the number of inquiries and […]
Continue readingFree Marketing Plans For Mental Health Professionals
If you are mental health professional in private practice, it’s crucial to establish a marketing plan to acquire clients. Crafting an intelligent and cogent advertising strategy doesn’t need to be incredibly complicated, however. For those of you who are pressed for time and would rather focus on counseling your clients than digital marketing, I’ve outlined […]
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