reports - Healthcare & Medical Marketing Strategies

The Benefits Of Setting Up Google Ad Conversions

google ads conversion tracking

I’m horrible at tracking Google Ad Conversions. Why? My mother’s nearing the end of her NYC private practice.  And we’ve decided that it’s not worth the money and effort to do the development work needed to get conversion tracking properly configured. But that doesn’t mean you shouldn’t configure Conversions if you’re running Google Ads, or even in Google Analytics, […]

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Understanding The Difference Between An LCSW, an LPC (LPCC), MFT (LMFT)

An argument is regularly brought forward, especially in California, that there aren’t any differences, whether nuanced or noticeable, between professions in mental health. So why are there different licenses if anyone with a master’s in mental health can run assessments, diagnostics, and treatment, through psychotherapy, for the full array of mental and emotional disorders in […]

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List of Every DSM-5 Diagnosis Code


Mental illnesses are medical conditions which involve alterations in thinking, emotion or behavior-or a mixture of the 3. They’re associated with distress and/or difficulties performing in social settings, at work or during family activities. In accordance with the American Psychiatric Association (APA), 1 in 5 people deal with a mental disorder, and one in 24 […]

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9 Elements Of A Good Google Ad With Examples

best google ads

Writing effective ad copy can be a dreadful task. How many of you spent 15 minutes 2 years ago generating some Google Ad copy and haven’t touched it since? If that sounds familiar, you’re missing out on some easy wins. There’s a lot you can quickly do to optimize your advertising copy to increase clicks, […]

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17 Office Space Decor Ideas

therapeutic office decor

via: @movement_therapy_spaces I recently went through 5 rounds of hypnotherapy. The hypnotist’s office was in an aging Brooklyn brownstone that had been converted into a medical co-working space. I was really shocked when I first stepped into his ‘office’. It was incredibly small, the white walls were terribly scuffed, there was dust everywhere, and all […]

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8 Ways To Market To Doctor’s Offices

networking at doctor's office

If you’re on the hunt for more clients, you don’t necessarily need to plow extra cash into Google Ad Campaigns. In fact, all it might cost is a sandwich platter and some artisanal salads. One interesting strategy to acquire high-quality leads is marketing your services to a local doctor’s office. How does this work? Members […]

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6 Ways To Get The Private Practice Clients You Want

If you’re trying to work with a specific type of clientele, there are some interesting digital strategies you can employ to funnel them into your private practice. In this post, I’ll walk you through some free and paid, targeted client acquisition strategies you can do yourself or outsource to an agency. For example, in my mother’s practice, […]

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Should You Hire A Digital Marketing Agency?

In this post, I examine (1) whether you should hire a digital agency and outsource your private practice marketing.  (2) What questions you should ask them to ensure they’re using modern practices that get you cost-effective results.  (3) And I try to demystify their service offerings. What does it mean, for example, when they say “SEO Services”?  If […]

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Is GoodTherapy Worth It? [2020 Review]

Is The GoodTherapy Directory Worth It?

If you’re unfamiliar with GoodTherapy, it’s one of the top two therapist directories on the internet, according to my analysis. The other is PsychologyToday. It was launched in 2007 by Noah Rubinstein, a licensed marriage and family therapist. According to their About page, receives “more than 1.5 million therapist searches each month and reaches, through a […]

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